diff --git a/.gitea/workflows/cd-develop.yml b/.gitea/workflows/cd-develop.yml
index f45d185..663b49f 100644
--- a/.gitea/workflows/cd-develop.yml
+++ b/.gitea/workflows/cd-develop.yml
@@ -80,3 +80,30 @@ jobs:
             sleep 5
           done
           echo "::error::guide did not report healthy after deploy"; exit 1
+
+      # Posts a ✅/🔴 card to #hiveops-dev-deploy on every run (deploy result). Runs even on
+      # failure so a broken build/deploy/smoke is announced, not silent. SLACK_WEBHOOK_URL is an
+      # org secret; if unset the step no-ops so forks/dry-runs don't error.
+      - name: Notify Slack (#hiveops-dev-deploy)
+        if: always()
+        env:
+          SLACK_WEBHOOK_URL: ${{ secrets.SLACK_WEBHOOK_URL }}
+          JOB_STATUS: ${{ job.status }}
+          ACTOR: ${{ github.actor }}
+          REF_NAME: ${{ github.ref_name }}
+          SHA: ${{ github.sha }}
+          RUN_NUMBER: ${{ github.run_number }}
+          RUN_URL: ${{ github.server_url }}/${{ github.repository }}/actions/runs/${{ github.run_id }}
+          COMMIT_MSG: ${{ github.event.head_commit.message }}
+        run: |
+          [ -z "$SLACK_WEBHOOK_URL" ] && { echo "no SLACK_WEBHOOK_URL secret — skipping"; exit 0; }
+          SHORT="${SHA:0:8}"
+          SUBJECT="$(printf '%s' "$COMMIT_MSG" | head -n1 | tr -d '"\\' | cut -c1-100)"
+          if [ "$JOB_STATUS" = "success" ]; then
+            COLOR="#2eb67d"; TITLE=":white_check_mark: guide → bcos.dev deployed"
+          else
+            COLOR="#e01e5a"; TITLE=":red_circle: guide → bcos.dev deploy FAILED ($JOB_STATUS)"
+          fi
+          PAYLOAD=$(printf '{"attachments":[{"color":"%s","blocks":[{"type":"section","text":{"type":"mrkdwn","text":"*%s*"}},{"type":"section","fields":[{"type":"mrkdwn","text":"*Commit*\\n`%s` %s"},{"type":"mrkdwn","text":"*Branch*\\n%s"},{"type":"mrkdwn","text":"*By*\\n%s"},{"type":"mrkdwn","text":"*Run*\\n#%s"}]},{"type":"actions","elements":[{"type":"button","text":{"type":"plain_text","text":"View run"},"url":"%s"}]}]}]}' \
+            "$COLOR" "$TITLE" "$SHORT" "$SUBJECT" "$REF_NAME" "$ACTOR" "$RUN_NUMBER" "$RUN_URL")
+          curl -s -X POST -H 'Content-type: application/json' --data "$PAYLOAD" "$SLACK_WEBHOOK_URL"